CASE STUDY

+15% More Traffic

In a closed test, markets that were optimized to visits resulted in approximately 15% more traffic than markets that were optimized to traditional digital metrics like click through rate and viewability. The lift results were calculated by the client’s independent traffic data, and were so strong that the retailer went on to optimize all campaigns to Place Visit Stream to ensure the most ROI for their media.

Increase ROAS by optimizing media to foot traffic

Why use online signals to drive offline outcomes? Get more consumers in store with Place Visit Stream.

Advertising platforms like Google Campaign Manager and The Trade Desk have built in tools to help marketers auto-optimize their campaigns to be the most effective they can be. Whether you’re looking to increase site visits or online purchases, you can optimize to the KPI most closely aligned with your business objective. But what if your desired business outcome happens offline?

It’s a proven fact that in-store visitation is highly correlated to sales . So, what if you want to drive more people to your physical store? That’s where Place Visit Stream comes in.

Through our integrations with a wide array of advertising platforms (including Google and The Trade Desk), daily visitation data to your branded locations can be sent directly to the platform you already use – you can simply set your existing campaigns to optimize to the metric you truly care about: foot traffic.

Increase ROAS by optimizing media to foot traffic

Why use online signals to drive offline outcomes? Get more consumers in store with Place Visit Stream.

Advertising platforms like Google Campaign Manager and The Trade Desk have built in tools to help marketers auto-optimize their campaigns to be the most effective they can be. Whether you’re looking to increase site visits or online purchases, you can optimize to the KPI most closely aligned with your business objective. But what if your desired business outcome happens offline?

It’s a proven fact that in-store visitation is highly correlated to sales . So, what if you want to drive more people to your physical store? That’s where Place Visit Stream comes in.

Through our integrations with a wide array of advertising platforms (including Google and The Trade Desk), daily visitation data to your branded locations can be sent directly to the platform you already use – you can simply set your existing campaigns to optimize to the metric you truly care about: foot traffic.

HOW DOES IT WORK?

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1

Your campaign is executed on the ad platform

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2

PlaceIQ sends daily visit data to ad platform

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3

Ad platform matches exposed IDs to visiting IDs

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4

Match rates reveal high performers

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5

Ad platform allocates spend to optimize foot traffic

Optimizing your media to foot traffic is simple.

There is no need to change your targeting strategy or your measurement partner. Simply follow these steps to see how much more traffic you can be driving to your locations.

Step 1: Turn on Visit Stream

Contact your PlaceIQ rep to turn on Place Visit Stream for your brand locations.

Step 2: Turn on Optimization

Within your media campaign on Google or The Trade Desk, select to optimize media to foot traffic.

Step 3: Validate

Compare tactics and evaluate
optimizations against your truth sets.