Mullenlowe Mediahub
Shinola Detroit
CASE STUDY

+83% Lift In Foot Traffic

QuickChek lifted foot traffic among mobile ad targets 83% higher than the control group.

Execution

Audience Activation

Reach people…

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…observed at a QuickChek in the past 30 days

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…who are lapsed customers that visited, but not recently

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….who dine frequently at competitive quickserve restaurants

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…during the morning, lunch and evening commute times

Creative Focus

QuickChek changed their creative to reflect seasonal deals or offerings for holidays like Labor Day, 4th of July, and Memorial Day.

Shinola Store Locator Advertisement

DISCOVERIES

chart key
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Demographics

Visitors are primarily 35–54 years old, from households with 3+ people.

AGE

Chart: Demographics - age

LIFE STAGE

Chart: Demographics - life stage
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Dining

They are more likely to eat at Joe’s Crab Shack, PF Chang’s, and Romano’s Macaroni Grill.

CATEGORIES

Chart: Dining - categories

CASUAL RESTAURANTS

Chart: Dining - casual restaurants
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TV Viewership

The converting households are tuning in to Spanish, Kids, and Premium channels.

MORE LIKELY TO WATCH

Chart: TV Viewership - more likely to watch

LESS LIKELY TO WATCH

Chart: TV Viewership - less likely to watch

Success

“Our agency is focused on providing our clients with tangible metrics for their media spend. PlaceIQ allowed AboveNation Media to connect the dots between an ad exposure and an in store visit. Measuring audience movement and actual retail visitation has been a game changer in terms of ROAS.”

STEVE MINICHINI

CEO , AboveNation Media